The impression or reputation a person, company, or brand has publicly.
Natural examples
Die Firma möchte ihr Image durch fairen Handel verbessern.
The company wants to improve its image through fair trade.
Nach dem Skandal litt das Image des Vereins.
After the scandal, the club’s reputation suffered.
Das neue Logo passt besser zum Image der Marke.
A new logo better fits the brand’s image.
Usage note
Image is usually neuter: das Image, des Images. Common phrases include having or improving a public image.
Mini-lesson: Image
The impression or reputation a person, company, or brand has publicly. Image is usually neuter: das Image, des Images. Common phrases include having or improving a public image.
Check your learning
Choose one answer.Which definition matches «Image»?
