Meaning 1neutral · 82%
A group of people for whom an offer, information, or measure is intended.
Natural examples
Die Zielgruppe der Broschüre sind junge Familien.
The brochure’s target audience is young families.
Vor dem Start prüfte das Team die Bedürfnisse der Zielgruppe.
Before launch, the team checked the target group’s needs.
Für verschiedene Zielgruppen entstanden eigene Kursangebote.
Separate courses were created for different target groups.
Usage note
Zielgruppe is feminine: die Zielgruppe; plural Zielgruppen. It is common in marketing, media planning, education, and social services.
Mini-lesson: Zielgruppe
A group of people for whom an offer, information, or measure is intended. Zielgruppe is feminine: die Zielgruppe; plural Zielgruppen. It is common in marketing, media planning, education, and social services.
Check your learning
Choose one answer.Which definition matches «Zielgruppe»?